Emirates reimagines retail journey expertise

Emirates reimagines retail journey expertise

Emirates reimagines retail journey expertise

– Emirates reimagines retail journey expertise with official debut of ‘Emirates World’ in Dubai


Emirates has right this moment formally opened its ‘Emirates World’ retail retailer expertise within the coronary heart of Jumeirah, one in all Dubai’s most vibrant communities. Positioned in Jumeirah City Centre, the airline’s redesigned 3,000 sq. foot retail retailer is an open and fluid house for purchasers to buy all of their journey wants in a lounge-like surroundings. It’ll additionally supply clients the power to actually immerse themselves in Emirates’ signature merchandise by way of VR/ AR applied sciences.



Emirates World was formally inaugurated with a particular ribbon slicing by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Govt, Emirates Airline & Group. Additionally in attendance was Sir Tim Clark, President Emirates Airline, Adnan Kazim, Emirates’ Chief Business Officer, senior Emirates industrial and gross sales executives, along with authorities representatives, trade company, company clients and members of the media.



Adnan Kazim, Emirates’ Chief Business Officer mentioned: “Emirates World units a brand new customary for the journey retail retailer expertise and embodies our dedication to offer clients best-in-class services and products throughout each touchpoint. The opening of this newest idea retailer is an expression of our retail imaginative and prescient for the long run and marks the primary of a number of shops we’ll be opening within the coming years throughout our community. It’s additionally a part of our bigger retail technique to make the shop expertise extra handy, participating and private.  We’ll make use of a mixture of the newest expertise coupled with personalised one-to-one service from our extremely educated journey consultants. Our open, welcoming, and purposeful house can even enable clients to find our merchandise like Premium Economic system seats, along with a bunch of different elegantly displayed experiences.”



The Emirates World retailer contains a free-flowing open flooring plan that enables clients to effortlessly transfer about and immerse themselves throughout the interactive experiences on supply. Gentle and fashionable furnishings is unfold all through the shop and beneficiant touches of greenery add to the enjoyable surroundings. Emirates’ skilled journey consultants might be readily available to offer professional recommendation for purchasers’ end-to-end journey wants, with out the necessity to take a number of tokens. Staff sizes have additionally been doubled on the Emirates World Retailer to make sure fast-moving queries and shorter wait instances.   Journey consultants have been cross-trained, guaranteeing a one-stop store that features airline ticketing, Emirates Holidays and Skywards advisor help, and clients can benefit from sensible expertise like self-service screens that cut back wait instances and allow sooner service.



The centrepiece of the ‘Emirates World’ product expertise is the airline’s instore Premium Economic system Class seat show. Clients can loosen up, recline and expertise Premium Economic system, in order that they know what to anticipate when travelling on this extremely sought-after cabin class.



Clients preferring a digital expertise can take selfies towards a collection of Emirates product backdrops together with the A380 onboard lounge and First Class non-public suites, courtesy of the newest interactive display screen expertise. Clients also can benefit from the airline’s onboard cabins with digital actuality providing correct, life-size experiences as they immerse themselves of their environment. LED screens flank totally different areas of the Emirates World retailer, showcasing the newest Emirates merchandise and promotional provides.



Clients also can flick through a curated collection of Emirates Official Retailer merchandise and journey equipment. They’ll additionally refresh and loosen up with an distinctive collection of coffees, teas and different refreshments ready by Costa Espresso baristas, who’ve created two distinctive drinks for the Emirates World retail retailer.



As well as, the Emirates World retail retailer might be a spot the place the journey and tourism trade will come collectively for workshops, talks and different interactive classes. A number of Vacation spot workshops are kicking off in December with the Thailand, Seychelles and Israel tourism boards. 



The Emirates World retail shops idea might be progressively rolled out throughout the airline’s community over the following three years. The retail retailer expertise fashions will fall into three classes, together with the full-fledged Emirates World idea, the Journey Retailer mannequin, and Journey Kiosks. Retail retailer fashions might be decided by buyer necessities in every market, together with strategic positioning, venue footfall, and evolving buyer developments.