Journey Predictions 2023

Journey Predictions 2023

Vacationers are set to make 2023 an enormous 12 months for getting out and exploring the world. Excited in regards to the 12 months forward, has carried out in depth analysis to disclose the journey traits of 2023, together with the place vacationers need to go, their inspirations for touring, and the way funds performs an enormous function of their plans.

2023 would be the 12 months of reimagining journey

Because the world adapts to “the brand new regular” following a interval of restricted worldwide journey and nationwide lockdowns, vacationers are desirous to get out and see the world in earnest.

As journey restrictions and Covid testing turn out to be a factor of the previous, analysis reveals that 73% of individuals are extra optimistic about journey than they have been in 2022. Whereas we head into 2023 within the midst of worldwide financial and political uncertainty, nearly three-quarters (72%) mentioned touring remains to be price it.

The most well-liked forms of holidays and experiences in 2023

For a lot of, a change of surroundings and an opportunity to soak in some solar is sufficient of a purpose to go on trip. Nevertheless, 2023 is more likely to see a shift in why we’re seeking to get away, in addition to the forms of holidays we take.

Journey Predictions 2023Source:

Peace and pleasure pilgrimages

A trip is a good way to unwind and calm down, however in 2023 many vacationers need to take it one step additional and use their adventures to deal with their minds, our bodies and souls. 42% of vacationers need to go on a break that focuses on their psychological and bodily well being, together with retreats to easy the processes of being pregnant and menopause. Nearly half (44%) need to go on meditation or mindfulness retreats.

In the meantime, some vacationers need to deal with their our bodies in different methods. Over a 3rd (36%) need to go on an erotic escape and discover new kinks and methods of experiencing pleasure.

36% additionally revealed they need to check out psychedelic experiences with the assistance of hashish or psychedelics like mushrooms or ayahuasca. This implies 2023 might see extra vacationers heading to extra nations the place sure forms of psychedelics are permitted, corresponding to The Netherlands or Brazil.

Source: Booking.comSource:

Virtual reality inspiring travel choices

While the world isn’t ready to embrace sci-fi movie-esque travel just yet, it offers travelers a glimpse of what they can expect to see. 43% will use virtual reality to inspire their choices, with 46% more likely to travel somewhere they otherwise wouldn’t have if they could experience it virtually first.

However, some are keen to spend multiple days in the Metaverse, with over a third (35%) revealing they’d take a multi-day AR or VR travel experience. As haptic feedback technology advances, virtual travelers will soon be able to feel the sand between their toes and the sun on their skin without even having to step outside.

While this sounds exciting, it’s not enough to dissuade the majority (60%) of travelers, who agree that virtual travel isn’t as fulfilling as being there in person. This means our 2023 travel predictions don’t include travelers swapping sunglasses for VR goggles for the most part.

Taking travel off-grid

Following various international lockdowns in which many people weren’t allowed to leave their homes, let alone travel, we became reliant on technology for entertainment. Now that most restrictions have been lifted, travelers are keen to disconnect, with 55% wanting to spend their vacations off-grid.



But it doesn’t just stop at wanting to disconnect from technology, with more and more people craving a back-to-basics experience, many travelers are expressing a desire to use their vacations in 2023 as an opportunity to learn survival skills (58%). This includes learning how to source clean water (53%), light a fire from scratch (42%), forage for food in the wild (39%) and even how to prep for an apocalypse (39%).

Connecting with nature

Sitting in front of a cozy, crackling fireplace somewhere deep in the woods and miles from the nearest microchip is many travelers’ idea of bliss.

However, almost half (48%) would only consider going off-grid if it meant they could take a few luxuries and indulgences with them, and 53% revealed they’d need their phone and stable internet connection.


Looking for culture shocks

Many of us live our lives in a certain routine, and that includes our vacations. However, travelers are looking for a break from their routines, and 50% want to experience a culture shock in 2023.

Embracing the unfamiliar

When you find somewhere you enjoy traveling to, it can be tempting to revisit that same place on your next vacation, but in 2023 travelers intend to mix things up. Almost three-quarters (73%) want to experience travel out of their comfort zone, with 30% keen to explore lesser-known cities to find some hidden gems.

Plenty of travelers (38%) want an out-of-this-world culture shock, and to go on the hunt for UFOs. This means there will likely be an increase in visitors to extra-terrestrial hotspots such as Roswell, New Mexico.

Meanwhile, others may go further east: 47% of travelers are interested in exploring exotic delicacies such as the hottest chili pepper (the current world record is held by the California Reaper, bred in Rock Hill, South Carolina).

Budget-savvy traveling

With the global economy not showing any immediate signs of improvement as we head into 2023, travelers are becoming more budget-conscious, with 68% paying close attention to how much they’re spending on their adventures. However, despite the ongoing economic and energy crises, half (50%) say investing in a vacation is still a top priority.

Source: Booking.comSource:

Prioritizing travel spend

Following travel restrictions in 2020 and 2021, many travelers were able to save the money they would have otherwise spent on vacation. As a result, half (49%) will make up for it by spending more during their 2023 adventures, while 43% plan on indulging by splashing the cash to maximize their experience. A third (33%) revealed they like to indulge in shopping on vacation for things that aren’t available back home.


How are travelers saving money when booking vacations?

While many intend on living their best life while on vacation, travelers are finding ways to spend less in order to get there.


Almost two-thirds (63%) will keep a close eye on deals and hacks, with more than half (53%) happy to travel off-season or via longer routes. That means 2023’s off-season may be a little busier than last year’s, while the summer may be somewhat quieter than usual. This may help spread the crowds at busy attractions such as Walt Disney World.

61% of people also intend on planning their vacations further in advance, so expect to see fewer last-minute travelers in 2023.

Embracing ‘real life’ work travel

The pandemic allowed businesses to see the positive impact remote working could have, which led to many employers embracing a “work from anywhere” mentality. While employees have enjoyed hitting the beach during their lunch hour or working on their laptops by the pool, working while traveling trends are set to change in 2023.

Two-thirds (66%) of people want their trips to be strictly work-free in 2023. This is despite the 51% of people who want their employer to use the money saved from remote working to fund corporate travel or retreats.

Perhaps this is something businesses should consider, as 59% believe exploring somewhere new will inspire them to be more productive at work and 44% believe that ‘real life’ work trips help bring people together.

Nostalgic escapes

Over the last couple of years, popular culture has seen a nostalgia resurgence of sorts, with 80s and 90s coming back into fashion. It seems as though the same will happen with travel in 2023, with almost nine in ten (88%) wanting to go on a nostalgic getaway.

23% of travelers want to escape to simpler times, when all we had to worry about was rewinding that rented VHS and how long the lines were for Space Mountain.

61% of travelers want to get their hearts racing with a trip to a theme park in 2023, with more than half (54%) planning on taking a family reunion-focused vacation. That means theme parks such as Universal Orlando Resort may be visited by multi-generational families in 2023.

Top Trending Destinations for 2023

To help travelers discover the ultimate destinations to have on their radar in 2023, has delved into global booking trends to share these top trending destinations for travelers to explore.

São Paulo, Brazil

450km west of Rio de Janeiro is the fabulous city of São Paulo, which is home to some of the tallest skyscrapers in the country. It’s also filled with culture and is home to the São Paulo Museum of Art, the Museum of Ipiranga, the Football Museum and the Museum of the Portuguese Language.

Of course, there are plenty of beach hotels in São Paulo for those looking to soak up the sun in between soaking up the culture.

Budva, Montenegro

Budva may be a small Montenegrin town on the Adriatic coast, but with picture-perfect views and beautiful sandy beaches, it offers a chance to relax by day and enjoy the eclectic party scene by night.

Pondicherry, India

Located on India’s southeastern coast, Pondicherry is a wonderful, laid-back town with a rich French history. With plenty of culture and opportunities to relax, there’s lots to see and do for adventurous tourists.

Pondicherry has a wide range of independent stores for the quarter (25%) of travelers who want to incorporate local accessories into their style.

Querétaro, Mexico

Located in central Mexico, Querétaro may not have any beaches but it makes up for it with a variety of ecosystems, including rainforests, mountains and deserts. There are plenty of tours on offer around the city to keep you busy for days.

Bolzano, Italy

At the foot of the Italian Alps and just 85km from the Austrian border, Bolzano is an Italian medieval city that offers skiing, history and buzzing nightlife. Home to the Museum of Archaeology and mountainside Roncolo Castle, you won’t run out of things to see and do in this diverse and lively city.

For the third (33%) of travelers who will be traveling with friends in 2023, Bolzano has plenty to keep you entertained both day and night.

Kota Kinabalu, Malaysia

Located on the northwestern coast of the island of Borneo, Kota Kinabalu, often referred to locally as KK, offers miles of exploration. From Kinabalu National Park to Mount Kinabalu, travelers can take walking tours to see orangutans in the wild.

For those less adventurous days, there are plenty of white sandy beaches offering views across the South China Sea. Kota Kinabalu is perfect for the 21% of travelers who said they want to spend their 2023 vacation relaxing on a beach.

Kalabaka, Greece

Nestled at the feet of rocky mountains, Kalabaka is a Greek destination steeped in religious history and culture. The monasteries of Saint Barbara Roussanou and Meteora are sights that have to be seen to be believed, built in the 11th century at the peak of towering rock formations.

There are also plenty of museums to visit to feed inquisitive minds, including the Natural History Museum, the Geological Formation Museum and the Hellenic Culture Museum.

Santa Fe, United States

From skiing during the winter months to exploring some of the 1.6 million acres that make up the Santa Fe National Forest in spring and summer, there’s so much to experience in Santa Fe, New Mexico.

Renowned as an art city, there’s also a variety of galleries and museums to visit, from textiles and folk art at the Museum of International Folk Art to the inspiring work by Georgia O’Keeffe at the Georgia O’Keeffe Museum.

Olomouc, Czech Republic

Many travelers head to the Czech Republic for exhilarating nightlife in cities such as Prague. However, 235 miles away, the city of Olomouc is packed with incredible architecture and quaint streets lined with restaurants and cafes. There’s also history and culture to experience, including the Museum of Modern Art and the 12th-century St. Wenceslas Cathedral.

Hobart, Australia

Hobart is a town in southern Tasmania on the banks of the River Derwent. To the west is Mount Wellington, a 4,170-foot mountain that provides jaw-dropping views across Wellington Park and the surrounding areas.

The town also has a lively nightlife, with a selection of bars, clubs and restaurants, making Hobart the perfect location for the 72% of travelers open to nightlife-centric vacations.


Travel Predictions 2023 research was commissioned by and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 24,179 respondents across 32 countries and territories were polled (including 1014 from Argentina, 1006 from Australia, 505 from Austria, 504 from Belgium, 1009 from Brazil, 503 from Canada, 1009 from China, 1010 from Colombia, 505 from Croatia, 505 from Denmark, 1010 from France, 1001 from Germany, 500 from Hong Kong, 1005 from India, 504 from Ireland, 504 from Israel, 1008 from Italy, 1003 from Japan, 504 from Mexico, 502 from The Netherlands, 1007 from New Zealand, 1009 from Portugal, 507 from Singapore, 1008 from South Korea, 1001 from Spain, 505 from Sweden, 508 from Switzerland, 500 from Taiwan, 504 from Thailand, 1006 from the UK, 1009 from the US and 504 from Vietnam). Respondents completed an online survey in August 2022.


Part of Booking Holdings Inc. (NASDAQ: BKNG),’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, seamlessly connects millions of travellers with memorable experiences, a range of transportation options and incredible places to stay – from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, enables properties all over the world to reach a global audience and grow their businesses. is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, makes it easy and backs it all up with 24/7 customer support.

Follow us on TikTok, Instagram and Twitter, like us on Fb, and for the newest information, knowledge and insights, please go to our international media room.

Press Workplace
+31 20 709 4743